农家乐吸引游客的魅力到底是什么 |
添加时间:2019/4/2 14:03:07 浏览次数: |
乡土味是农家乐普遍的特点,但这不意味着每个农家乐个体之间没有区别,相反各个农家乐应该在具有普遍特点的基础上想方法凸显自己的特色。 Local flavor is a common feature of farm music, but it does not mean that there is no difference between individual farm music, on the contrary, each farm music should try to highlight its own characteristics on the basis of universal characteristics. 农家乐个体的特色主要体现在产品的开发和服务的提供上。有的农家乐开发民族文化产品,有的开发田园风光产品。有的开发休闲娱乐、农事参与、劳动教育、参观学习、乡村度假、商务会议、风味品尝、古建筑游览、特色民居参观、农作知识、农产品购买、手工艺品、农村副业、各种疗养等产品。 The individual characteristics of farmhouse music are mainly reflected in the development of products and the provision of services. Some farm households develop national cultural products, others develop rural scenery products. Some develop leisure and recreation, agricultural participation, labor education, visiting and learning, rural vacation, business meetings, flavor tasting, ancient building tours, special residential visits, agricultural knowledge, agricultural products purchase, handicrafts, rural sideline, various recuperation products. 无论开发什么产品,经营者都应量体裁衣,根据自己的资源特点和游客需求开发出适合的农家乐产品来,并提供独到的农家乐服务,做出自己的特色来。 No matter what products are developed, managers should tailor their clothes to suit their own resource characteristics and tourists'needs to develop suitable farm music products, and provide unique farm music services to make their own characteristics. 旅游者都有喜新厌旧的心里,他们追求的是新、奇、特的意境。因此,经营者对老产品及时改造,还需时时创新新产品,农家乐旅游产品有不断改进和完善,才会拥有永久的生命力。创新有产品的创新、营销的创新、服务的创新、管理的创新。 Tourists are fond of the new and tired of the old. What they pursue is a new, strange and special mood. Therefore, operators need to transform old products in time, innovate new products in time, and constantly improve and perfect farmhouse tourism products, in order to have permanent vitality. Innovation includes product innovation, marketing innovation, service innovation and management innovation. 好酒不怕巷子深的时代已经过去了,现在好酒也要广泛宣,才能让人慕名而来。要学会使用各种广告媒体,如报纸、杂志、电视、电台、宣传画册、网络等;也可以通过广告公司、政府平台、集体活动、个人口传等方式宣传自己的农家乐特色。 桐庐住宿 The era that good wine is not afraid of deep lanes has passed, and now good wine should be widely publicized in order to make people admire it. We should learn to use all kinds of advertising media, such as newspapers, magazines, television, radio, brochures, internet, etc. We can also publicize our own characteristics of farm music through advertising companies, government platforms, collective activities and personal oral transmission. Tonglu accommodation 游客对农家乐的服务,要求不会像星级宾馆那样高,但是不是没有要求。他们希望农家乐的服务体现在农家特色,少一些商业气息,多点淳朴厚实,就像回到某个农村亲戚家里一样的自然,舒心、温暖。 Tourists'requirements for farmhouse services are not as high as those of star-rated hotels, but they are shusongdaix.07858.net shusongdaic.07858.net shusongdair.07858.netshusongdaip.07858.net shusongdaik.07858.net shusongdaiz.07858.netnot without requirements. They hope that the service of farmhouse music can be embodied in the characteristics of farmers, less commercial atmosphere, more simple and honest, just like returning to the home of a relative in the countryside, natural, comfortable and warm. 一句贴切的口号会让游客一次就记住你,但是,精彩的口号并不容易找到。根据农家乐的形象定位。旅游地地方风格的确定,并做市场调查,才能提炼出能提升农家乐知名度的宣传口号。 A proper slogan will make visitors remember you once, but it's not easy to find a wonderful slogan. According to the image orientation of farmhouse music. Only when the local style of the tourist destination is determined and the market investigation is conducted, can the slogan that can enhance the popularity of farmhouse music be refined. |
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