| 农家乐的蜕变，旅游产业链的延伸 |
| 添加时间：2018/12/4 13:36:58 浏览次数： |
| 野三坡的未来应该用全域旅游的视角，在发展景区的同时，带动乡村、引导民众；深化产品、做出特色；精准服务、提升价值。 The future of Yesanpo should use the perspective of global tourism, while developing scenic spots, drive the countryside and guide the people; deepen products and make features; precise service and enhance value. 1、全域旅游的核心，就是延长旅游产业链，不仅仅局限于观光、住宿、餐饮，更要用新农村建设的新思路去延展。从依靠景区吸引客人，转向以景区为龙头，形成多元化的旅游产业链；从最初级的解决食宿的农家乐，发展成为有文化底蕴、有娱乐元素、有养生根基、有度假设施等在内的，全方位发展的一个全员参与的京畿休闲度假区。 1. The core of global tourism is to extend the tourism industry chain. It is not only limited to sightseeing, accommodation and catering, but also extended with the new ideas of new rural construction. From relying on scenic spots to attracting guests, to taking scenic spots as the leading factor to form a diversified tourism industry chain, from the initial solution of accommodation and food to the development of a cultural heritage, entertainment elements, health-preserving foundation, holiday facilities, etc., a full-fledged development of the Beijing-Jilin leisure resort. 2、由传统农家乐转变成新时代民宿，不仅仅是一个建筑改造包装的问题，更重要的是经营观念的转变，赋予更多文化内涵。今天的消费需求是基于现代生活工作的紧张节奏，寻找一个舒缓度假的轻松环境。客人来到野三坡不仅仅是需要一个食宿条件，更需要符合现代消费的娱乐、人文、户外等一系列休闲体验活动。必须看到：这种需求转型也正是当地业主转型发展的最佳契机。 2. The change from traditional farmhouse music to new era residential accommodation is not only a problem of architectural renovation and packaging, but also a change of management concept, which endows more cultural connotations. Today's consumer demand is based on the tense rhythm of modern life and work, looking for a relaxing environment for vacation. Visitors to Yesanpo need not only accommodation and meals, but also a series of leisure experience activities, such as entertainment, humanities, outdoor, which are in line with modern consumption. It must be noted that this demand transformation is also the best opportunity for the transformation and development of local owners. 3、针对消费者需求的多元化，农户的发展模式也不能仅仅停留在兴建宾馆、打造餐馆上。有机农业、绿色餐饮将是吸引消费者的新亮点。而发展农业旅游，仅仅依靠个体，单户的力量远远不够，更需要合作会员等新型模式，要通过学习和培训，掌握利用生态农业技术，打造全新的生态旅游圈。不仅是商户受益，产业链中每个环节的农民也能从中得到实惠。农户的合作，将打通生产、销售、消费一条龙的模式，让会员切切实实感受到从田野的绿色生产到餐桌的绿色消费，让消费者吃到放心的绿色，这种会员制度，不仅仅是对生产的监督更主要的是客户粘度的增加。在给客户知情权的同时，让游客既是生产者又是消费者，更能成为宣传者。 3. In view of the diversification of consumer demand, the development model of farmers can not only stay in building hotels and restaurants. Organic agriculture and green catering will be the new highlights to attract consumers. The development of agricultural tourism depends only on individuals, the strength of single household is far from enough, but also requires new models such as cooperative members. We should master and utilize ecological agricultural technology through learning and training, and create a new ecological tourism circle. Not only do businesses benefit, but farmers in every sector of the industrial chain can also benefit from it. Farmers'cooperation will open up a one-stop mode of production, sales and consumption, so that members can truly feel the green consumption from green production in the field to the dining table, and let consumers have a rest assured green. This membership system is not only the supervision of production, but also the increase of customer viscosity. While giving customers the right to know, tourists are not only producers but also consumers, and can become propagandists. 4、以当地农民为主，培训出会讲当地故事的导游，一山一水一树都会成为故事的主干，当地民俗演绎出来的故事更会给当地赋予新的文化元素，同时在经营理念中，要防止出现“青岛大虾”、“哈尔滨万元鱼”事件。培养品牌不易，野三坡人要倍加珍惜野几十年来之不易的野三坡品牌。 4. Give priority to local farmers and train tour guides who can tell local stories. One mountain, one river and one tree will become the backbone of the stories. The stories deduced from local folklore will give new cultural elements to the local area. At the same time, in the management concept, we should prevent the occurrence of "Qingdao prawn" and "Harbin million fish" incidents. It is not easy to cultivate a brand. Yesanpo people should cherish Yesanpo's hard-won brand for decades. 5、野三坡不仅有着独特的地理区位优势，而且核心景区与周围农舍既紧密相连，又有分割。景区的发展，一方面具有强劲的客源市场支撑，另一方面有众多的百姓参与支撑。 5. Yesanpo not only has its unique geographical location advantages, but also has a close connection and division between the core scenic spots and the surrounding farmhouses. The development of scenic spots, on the one hand, has strong support from the source market, on the other hand, there are many people to participate in the support. |
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