| 怎么样把乡村农家乐升级成精品民宿？ |
| 添加时间：2019/5/15 13:38:37 浏览次数： |
| 一、提高颜值 I. Improving Face Value 室内外景观设计是用户外在需求：产品明显自我特色，去掉“洋不洋土不土”的风格，就地取材，增加设计感，自然淳朴，接地气，去繁求简，以最小的成本做出做好的设计。木材，竹子，石头，瓦片等用料做为主要原因，增加创意体验区，微景观，小品等。即随意，即自然。或者废物利用。在小而美的民宿当中，细节决定成败。做到自然环境的融合是以最大境地。用准确的定位化劣势变为优势关注细节，关注细节! Indoor and outdoor landscape design is based on outdoor demand: the product has obvious self-characteristics, removes the style of "foreign soil without soil", takes materials locally, increases the sense of design, natural simplicity, grounding gas, to seek simplicity, to make a good design at the minimum cost. Wood, bamboo, stone, tiles and other materials as the main reason for the increase in creative experience areas, micro-landscape, sketches and so on. That is arbitrary, that is natural. Or waste use. In small and beautiful houses, details determine success or failure. To achieve the integration of natural environment is to maximize the situation. Use accurate positioning to turn disadvantage into advantage, pay attention to details, pay attention to details! 二、提高口碑 II. Improving Word-of-mouth 服务是用户内在需求，颜值达到提高的同时，为用户营造舒适感，服务人员，除了基础培训，经营，迎接招待，烹饪，还要更深入走入用户内心的服务，及时的贴心服务。以客户为朋友，为亲人，真诚的对待每一位客户。 Service is the inherent needs of users, while improving the value of users, to create a sense of comfort for users, service personnel, in addition to basic training, operation, reception, cooking, but also more in-depth into the user's inner service, timely and intimate service. Take customers as friends and relatives, treat every customer sincerely. 三、提高质量 Improving quality 硬件提高，功效性提高，针对消费人群，制订相对搭配功效设施。做好内容，做好产品，例如亲子，情侣，群聚会等配套设施。餐饮做到极简极好吃，用心挖掘产品特色，非标成就客户体验，为用户体验增加舒适度，在体验过程中，让客户一切顺利，快乐，使用率的提高增加回头率。 Hardware improves, efficiency improves, for the consumer population, formulate a relatively matching efficacy facilities. Do a good job of content, do a good job of products, such as parents and children, couples, gatherings and other supporting facilities. Food and beverage can be very simple and delicious, digging product characteristics with great care, achieving customer experience without standard, increasing comfort for user experience, making customers all smooth, happy, and increasing the rate of return in the process of experience. 四、提高格调 IV. Improving Style 情怀使然，民宿的差异化当中比农家乐更有个人IP。由民宿主的生活方法带入。怎样的主人，就有怎样的民宿，民宿主的生活理念元素直接融入民宿标识牌。 As a result of feelings, there are more personal IP in the differentiation of residential accommodation than farmhouse entertainment. It is brought in by the way of life of the people's hosts. What kind of owner, what kind of residential, the concept of life elements of the host directly into the residential signs. 五、提高营销策略 5. Improving Marketing Strategies 注重品牌推广，一个漂亮的故事，让你的产品成为心灵的“大补药”。做到虚实 结合。可连续的AP 活动。不定期的针对性活动，做好社群，搭建平台。品牌推广。旺季与节假日的溢出，巧妙利用套餐与活动，分析哺育已有的平日客源。在旅游旺季推广，不能由于客满而忽略。借势推力，扩大营销，溢出客源，非节假日的客源永远有的时候间，重点哺育客户。民宿经济的勃兴，不但在经济下行的特殊时期，让起到乡村情怀的有识之士找到了新的投资方向，也给消费者提供了以乡村为背景的多元消费，让消费能力的释放成为可能，更为可贵的是，创意和人才开始进入乡村，农民实现了新的增加收入。 Focus on brand promotion, a beautiful story, so that your products become the "big tonic" of the soul. Achieve the combination of virtual and real. Continuous AP activities. Targeted activities from time to time, do a good job in the community, build a platform. Brand promotion. The spillover of busy season and holidays, ingeniously utilizing packages and activities, analyze and nurture existing daily visitors. mojuls.37ix.com.cn baozhuangsl.37ix.com.cnPromotion in the peak mojusg.37ix.com.cnshousuomo.37ix.com.cnseason of tourism should not be neglected because of the full number of tourists. Take advantage of the momentum, expand marketing, spill over customers, chanraomo.37ix.com.cnchanraomope.37ix.com.cnnon-holiday customers always have time, focus on nurturing customers. The prosperity of the residential economy not only gives the insightful people with rural feelings a new direction of investment in the special period of economic downturn, but also provides consumers with diversified consumption in the background of the countryside, which makes the release of consumption ability possible. What's more, creativity and talents begin to enter the countryside, and farmers realize new income increase. |
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